Business World

McDonald’s Reverses Logo Back To ‘M’ For 364 Men’s Days

In an innovative initiative, McDonald’s has flipped the ‘W’ back over to ‘M’ for the remaining 364 men’s days of the year.

“Yesterday was a celebration of 6 out of 10 store managers being women, working on less than a living wage,” says McDonald’s CEO Stephen Eggbrook.

“For the rest of the year we celebrate 87% of our male staff on zero hour contracts.”

McDonald’s has donated Thursday’s International Women’s Day ‘W’ packaging to all female staff facing poverty and homelessness.

Eggbrook says that’s a lot of burger packages donated to the needy.

“After finishing a long shift earning all of that minimum wage it was just great to get that extra reward of a yellow ‘w’ to look at,” said one female employee.

By Alex Wright

Senior writer for The Morning Squire